Cou Cou is redefining daily underwear for the new generation of women by bridging the gap between the dichotomy of our lingerie and underwear drawer. Our mission is reduce the impact of our most disposed-of garment and to reclaim the narrative of our intimates by celebrating our embodied female experience. Everyday. With a multi-pack focus, omnichannel distribution strategy, customer-centric development and unapologetically value-based & community driven brand, we intend to become the go-to option for women’s premium, daily intimate essentials.