A good pair of jean blends fashion and function and captures a chapter of our lives in a way that few pieces of clothing can. Finding that perfect pair of jeans can be an arduous journey⁠—from fit to look, there are many boxes to check. But once the Goldilocks is found, there is no going back. I’m David, a class clown! While working for my dad’s retail operation in Montreal, I set up shop on top of his store and worked day in and day out to create a better fitting jean. Through trial and error, Lola Jeans was born in 2006. Two years later, I convinced my brother, Sam, to leave the stock market and help me bring Lola to life. I know there are many denim companies out there, but Lola Jeans stands out from the rest in terms of Inclusivity and Sustainability. We create denim that inspires confidence and strive to create essentials that will last for years. We combine ethics and quality to revolt against fast fashion and irresponsible production. Stay tuned, the best is yet to come!