Prezzemolo & Vitale (P&V), is a contemporary, family run, Italian grocery retailer. Founded 30 years ago by now husband and wife team Giuseppe Prezzemolo & Giusi Vitale, the store, which has seven locations in Palermo, Italy, and four in London, is a shopping destination selling only the very best, traditional Sicilian as well as Italian delicacies. A love for food and a keen eye for selecting high quality items only runs through the veins of the P&V family. Each member of the team is a passionate, self-proclaimed food enthusiast and as such a great deal of time is taken to hand select the products available in store. Prezzemolo & Vitale’s aim is to elevate the traditional grocery store experience, filling stores with hand selected, artisanal produce whilst keeping costs accessible. Also in pride of place, is Giù Giù, P&V’s own brand. Named after Giuseppe Prezzemolo & Giusi Vitale, Giù Giù brings value to small artisanal products created under the Sicilian sun, such as extra virgin olive oil, a range of pesto, tomato sauces, preserves, jams, honey, biscuits and beer.