We are changing the rules of the game - for the first time travellers will be able to go after the best price on any room in the world, by making an offer rather than paying the list price fixed by the online travel agents. It means hotel operators can escape the price-controlled strait-jacket of the OTAs and establish a 'silent' offer strategy for their properties. Travellers get real value and hotel operators finally get to see what customers really want to pay.