Founded in 2005, Seefeld Group is a marketing research and strategy consultancy. We believe your business’ greatest source of competitive advantage comes from a deep understanding how your customers perceive what your company offers relative to their own needs as buyers. Enabling exceptional business performance and revenue growth by aligning business strategy and activities with market requirements is what we do by providing businesses with the insight and knowledge to choose the optimal path to success. We adhere to the principle that the voice of the customer is the best compass to guide excellent business decision-making, build winning strategies and reduce risk. Seefeld Group’s Voice of the customer research and resulting insights are powerful tools that have helped clients overcome challenges and transform their businesses. We efficiently close the gap between what you want to do and what your customers are thinking, and then enable you to best communicate what you want customers to think about your product, your brands and selling messages. Using our customized surveys, executive interviews, and focus groups, we aim for a deeper understanding of customer needs and perceptions to derive value-added insights. We then translate these insights into highly-tailored value propositions and recommended marketing approaches designed to fit unique industry and customer profiles, which speak directly to your most important existing and potential customers. Our work also includes secondary research, market segmentation, analysis, forecasting and sales force effectiveness - all of which further help clients identify new trends and apply best practices. We serve clients across a wide spectrum of industries, including, but not limited to, aerospace, professional services, non-profit, R&D, and consumer goods, in both North America and internationally.