We work to make Red Bank the people’s choice to live, work, play, dine and shop. To accomplish this, we promote local merchants, recruit new businesses, stage vibrant downtown events, and beautify our streetscapes. As a 501(c)(3) non-profit, we manage Red Bank’s Special Improvement District. We maintain a thriving downtown hub that serves Red Bank's residents and attracts visitors from across the state and beyond. Our successful signature events enable us to make generous donations to Red Bank's charitable organizations.