Next generation distributor Next generation distributor is not a weasel word – it is pure action! We wanted to remove all the complicated and expensive procedures - and simply focus on quick service, competitive prices and reliable deliveries. The NEXT GENERATION DISTRIBUTOR is built up! We started to think about those strategies which are mostly being used in the electric industry and made comparisons to other industries. We realised, that the existing pattern of heavy organisations, outdated operation modes and high costs can not work properly in modern Finland. We wanted to challenge the traditional way of thinking and the operation modes.