We are a strategic marketing research consultancy helping clients make informed decisions through better use of research data. We have managed and provided marketing research to a wide range of blue chip clients for almost 20 years. We offer in house research management and consultation. We also mine and re-package existing data to fit current information needs or conduct primary strategic studies to address business issues. We are particularly known for our usage & attitude and segmentation studies, though we also do positioning, equity studies and purchase studies. Our clients have used our work to build marketing plans, identify new innovation directions and to understand how to target and reach key customer segments.