Founded in 2015, Twenty31 Consulting Inc. (Twenty31) is a market research consulting firm bringing together the power of research, brands, strategy, communications, and technology to create a unique competitive position and a blueprint for the future for global leaders of organizations that span the travel and tourism ecosystem. Twenty31 is at the nexus of research, analysis and application—moving beyond the data delivered by traditional market research agencies to unlock meaning, innovative ideas and recommendations to drive corporate, development, investment and brand strategy. Twenty31 seeks to partner and collaborate with leaders of organizations to define your unique tourism opportunities. First, to understand the potential for the future and articulate the unique experiences you can offer leisure and business visitors and investors. Then to help you define the kind of tourism that is right for your destination, such as moving from a volume strategy to a more discerning customer base. And finally, helping clients develop a brand positioning and marketing plan based on sound research. Twenty31 is a registered Canadian (Federal) and BC company with offices in Vancouver, Toronto, New York, Nashville, London, Palma de Mallorca, Berlin and Cape Town. The core business of Twenty31 is designing and evaluating destination development strategies based on best-practice primary quantitative and qualitative research, meaningful stakeholder engagement and upholding the principles of the Sustainable Development Goals.