A Heritage of International Leadership For nearly 70 years Joe Weider, "The Master Blaster" himself, and the Weider® brand have been educating people around the world on all aspects of bodybuilding, fitness, health and wellness. Since 1936, the Weider® brand has been displayed both in the US and throughout the world with association in magazines, nutritional supplements, sporting events, equipment, and brand licensing. Weider® has earned the trust of health-conscious people for one simple reason -- for well over half a century, we have put the quality and efficacy of our products above everything else. Today, the Weider® name is synonymous with health and fitness worldwide -- the quality brands, information, products and services sell in over 120 countries.