Serif uses technology and thoughtful design to create smart, innovative products that solve beauty problems...beautifully. Our flagship product, the Brush Bar, is a game-changing makeup innovation that allows makeup brushes to dry bristles down for optimal drying and no damage to the brush. The Brush Board is the first ever makeup brush exfoliator, with 6 surfaces uniquely designed to gently yet effectively deep clean makeup brushes and even sponges! Our newest product, Brush Bubbly, is an ultra-effective brush cleanser that is powerful enough for the most stubborn of cream and liquid makeup brush stains, yet gentle enough to be used on the most luxurious of natural bristles. Together, the Makeup Brush Care Pack form a dynamic trio to take care of your makeup brushes so that your skin - and your wallet! - stay healthy. http://www.theserif.co