Self is an award-winning studio that creates authentic brands, develops powerful software, and crafts magnificent creative across illustration, animation and film. Our team brings together a mighty mix of disciplines — from philosophy, history and art to film and advertising to urban planning and tech entrepreneurship — this equips us with a mix of skillsets and perspectives to make our work rich and original. Across our work we follow three main principles: making products aesthetically pleasing, human-oriented, and endowed with their own unique character.