OUR PASSION FOR MIXING UTILITY, AESTHETICS AND SUSTAINABILITY RUNS DEEP We’re a dedicated team of experts helping global companies, start-ups and innovators create & source products superior in utility and aesthetics with minimal environmental impact and fairer manufacturing standards. Better products, generous to humans and mother earth. ------- Natasha Athanasiadou, Founder "After 18 years as a high-achieving professional and entrepreneur in global sales, international trade and everything that has to do with product development and manufacturing of all sorts of things all over the world, I know we can do better than this. I founded Generation Generous in 2014 out of my passion of creating simply...better products. My then “dream idea" of "the most generous” shopping bag ever created, in terms of its sustainable materials, fair work standards and giving back values ended up in getting nominated for international awards and got featured in numerous international magazines, newspapers, blogs, podcasts and TV shows. Today in the midst of this incredible shift occurring on our planet and the urgent need for more ideas of different, better products, our passionate and dedicated team of global based experts helps others do exactly that. Build better, more generous products."