PlayBetter.com was launched in 2009 (as PlayBetterStore.com) by long-time sports executive Spiro Alafassos. Before that, Spiro’s marketing firm (TheSpiroGroup) spent six years managing marketing operations for David Leadbetter and the David Leadbetter Golf Academy, where they planned and executed the launch of a number of best-selling golf training aids and instructional programs. “After getting the unique opportunity to work with the world’s greatest golf instructor and watching just how serious David and his staff treated the development of training aids, I realized that golfers deserved an online resource that carefully vetted products and only sold training gear and golf accessories that met high standards for ease of use, effectiveness, and fun,” said Alafassos. The golf crazed staff behind PlayBetter.com attend the annual PGA Merchandise Show for an inside look at the latest innovations in golf training aids, speak to hundreds of instructors each year, and make it their business to know what’s happening in the areas of game improvement products, technology and resources. The goal of PlayBetter.com is to become every golfer’s one-stop shop when they’re looking to improve their game. Featuring the latest in revolutionary golf training aids, as well as time-tested classics, PlayBetter.com caters to golfers of all skill levels and prides itself on providing world-class customer service.