Gennion Solutions has built Nutshell to Digitalize physical places such as Retail, Shopping Malls, Hotels, Airports, Museums, Petrol Stations or Smart Cities. It detects, identifies, tracks and interacts with people and assets through a combination of location technologies and use cases. Gennion provides relevant metrics and indicators suited to different business users such as managers, operations, marketing, leasing, renting and brands supporting its decision making process. Nutshell extracts business value from visiting behaviors by applying advanced modeling and analytical techniques. The Cloud Plataform is designed with Big&Fast Data technologies allowing proper and non-limited scaling, and real-time data analysis of events and interaction. Nutshell also enriches location metrics with other data sources to provide a quality and complete view of the business process and contextualize data. Among others it includes external data (weather, events, socio-demographic, etc.), traffic metrics from people counters, tickets series and marketing campaigns. Gennion has a broad experience in micro-location projects and learnt best practices that may be useful when approaching new clients. Based on real experiences, any micro-location solution is a multi-stream value generation tool: • Learn from users for a more Efficient Operations • Identify users and collect information from them • Activate past users data to cross and up-sell more • Research on customer behaviors to infer need and optimize offering • Increase Customer Loyalty • Provide better Customer Service • Connect with Customers Gennion has relevant experiences when building seamless, context-based and unique user experiences through Mobile Apps to streamline business processes, customer experience tools and loyalty programs. GENNION SOLUTIONS. Edificio CAIT, Campus Montegancedo 28223 Pozuelo de Alarcón Madrid – España +34 914 524 826 Gennion_Co www.gennion.com