The festivities commence with The Grand Ascent, a vintage hill climb exhibition in the European tradition, where drivers pilot some of the finest historic race cars up the historic back road to The Hotel Hershey®. Modeled on similar events such as England’s Goodwood, and paying homage to ongoing events such as Mount Equinox and Pikes Peak, The Grand Ascent appeals to enthusiasts and curious spectators alike. Sanctioned by the Vintage Sports Car Club of America (VSCCA), the two-day hill climb event includes a sponsor /vendor area for marketing to participants and the general public. Cars & Coffee will be returning again on Saturday June 8, adding to the celebration and the sophistication of our three-day event. Following the Grand Ascent on Saturday, there will be a gala themed night time party and fun-filled celebration for the benefit of the charities. Naming rights and sponsor visibility opportunities are available. The event reaches a crescendo the following day, with the highlight of the weekend, The Elegance. Modeled after the finest concours in Europe and America, The Elegance is a genteel garden party featuring the world’s finest collector cars, arrayed around the classically manicured gardens of The Hotel Hershey®. Car owners, hotel guests, and those who appreciate automotive history, gather for a day of mutual admiration and relaxed camaraderie. Sprinkled among the fabulous and famous cars will be tents filled with art and other treasures. A special Afterglow reception for participants and sponsors concludes The Elegance weekend.