M. Cole is a serial entrepreneur and Managing Partner of RIISE Ventures headquartered in Atlanta, GA. He is a recognized thought leader in: sports innovation, startup culture and the collaborative economy. RIISE Ventures is a tech enterprise reimagining innovation in sports and entertainment through major venues and their surrounding communities. We measure our impact cultivating ideas, providing opportunities, and building ecosystems. THE OPPORTUNITY The sports venues of the future will be integrated into their surroundings. RIISE Ventures is a pioneer in shaping what that integration will look like for our industry. We are excited to announce our partnership with Mercedes-Benz Stadium as our first step in addressing this opportunity. THE APPROACH Our approach is to use the intersection of various industries’ interest in sports and entertainment as a platform to help position the new stadium and it’s surroundings as a destination 365 days a year. A MULTI-DIMENSIONAL PLATFORM We are changing how suites and venues fuse luxury and events together to curate the ultimate experience on both game days and non-game days at Mercedes-Benz Stadium. Companies will be able to align their brand with that of Mercedes-Benz Stadium demonstrating their value, strength and success to clients, prospects and other industry leaders.