TrustyLux is an innovative luxury business that delivers value based on its core principles: authenticity, reliability and efficiency. TrustyLux carefully selects luxury hotels around the world based on personal inspection and positions them among only the very best properties in each location. In response to the limitations of the current luxury hotel marketplace, TrustyLux has developed a new way for consumers to make the right hotel choices in an exclusive & user-friendly platform. The TrustyLux platform is targeted towards frequent, discerning luxury hotel guests. TrustyLux's vision is to positively impact the world we live and travel in. To achieve this, they launched the We Give Back program through which TrustyLux makes a substantial charitable donation every time a guest booking is made.