Initiate is a boutique marketing house in Los Angeles that centers on culture and lifestyle, specializing in brand development, product marketing, and integrated solutions. Through dynamic consumer engagement, we connect the worlds of culture and lifestyle with product and technology, creating brand experiences that move and motivate today's generation of consumers. As a boutique creative outfit, we pride ourselves on being category experts in our respective segments. From apparel and consumer goods, electronics and technology, to music and entertainment, we are the authority in brand and business development. Our operation is lean but powerful, made up of creative strategists, program management, tastemakers and influencers from the culture we're marketing.