If you're an owner, operator, or marketing director, too often marketing feels like betting on roulette. You try to cover the board by doing all the things you think you should from that podcast, book, webinar, or marketing guru, and you hope one of the bets pays off 40 to 1 while the rest will likely the fail. And the reality is over time, the small losses begin to hurt more and more while the 40 to 1 ideas never seem to hit. And while we'll always bet on Red 21 during a Vegas run, those bets should stay in Vegas. We believe in taking a strategic approach that prioritizes healthy, profit-first growth. Our approach prioritizes small, repeatable wins over time rather than going for the home runs, and ultimately leads to sustainable, scalable, and profitable growth in the long run.