Welcome to our company page! Here, we will regularly post content that helps B2B marketers differentiate their company’s products and services from the competition. Specifically, this page will help you to stay on top of B2B trends and lead a trends discipline at your company. What’s a trends discipline? It’s a process where companies regularly review trends impacting their markets, rate and align on the most important ones, and take action. Companies with a trend discipline survive and thrive (think Netflix in the B2C world). Those without one lose control of their destiny (think Blockbuster). This article will show you step-by-step how to establish a trend discipline at your company: https://lnkd.in/ear3xPa Why You Should Follow Us: Consumer/B2C trend data is everywhere. But where can you find B2B trend data? Right here! On a weekly basis, we will curate and adapt trend data for B2B marketers like you. Follow us to stay on top of trends impacting your B2B markets and have more impact inside and outside your company!