Senaya is a M2M (Machine to Machine) supply chain technology company who provides advanced SaaS (Software as a Service) cloud based asset tracking solutions that leverage cellular and other standard communication technologies. Senaya's battery operated industrially hardened sensors track assets and their status automatically. They communicate the asset data to Senaya's cloud based application via cell phone networks. Senaya's cloud based "Asset Intelligence" application combines the sensor data with client master data (customer names, GLID business locations, authorized business partners etc.) to provide a powerful market leading asset tracking and business intelligence tool. The business intelligence provided helps clients improve productivity and reduce costs by helping them identify valuable business process improvement opportunities such as improved asset velocity, reducing asset loss/theft and minimizing damage.