We are YAYA Connection—a reliable and affordable source providing insights into the minds of the Youth and Young Adult, or 18-24 year-old, market. Staffed with industry professionals and the brightest minds studying advertising at the University of Missouri, we fully understand the complexity of the YAYA market, simply because we are YAYA consumers. Sociologically aware of our ever-changing culture, we live and breath the YAYA lifestage. The way we live our lives as YAYAs leads to unbiased, professional results drawn from the most up-to-date research. Let us provide you with the insights that drive the behaviors of the YAYA market. We will help your business find out what makes YAYA consumers tick.