With roots planted in the east side of Toronto, Wishing You Well Goods represents growth after embracing life's unexpected transitions. Founded by Scarborough natives Errol Cardozo and Rebecca Zeleke, together they share unique creative designs influenced by the resilient people of the city and the infrastructure of our neighbourhoods. Originally inspired by the local corner store up the street, affectionately known as the eyes and ears of the community, WYWG similarly anchors itself in the heart of the neighbourhood as it aims to tell a story through streetwear ranging from apparel and novelties to community partnership initiatives. Cardozo dedicating nearly a decade in concept ideation describes his style of art as “a fusion between notable 90s references and the city’s dynamic landscape.”