A life on the First Coast is a life well lived. We reveal inside stories on the fun, historical, educational and inspirational locales the First Coast has to offer. Let's dig deep and explore the First Coast together. The First Coast Magazine mission: We are here for the love of the First Coast and its people. Our anchors showcase the vibrant life of the First Coast; we reveal the passion behind the people and place. Our goal is to form long-term relationships with our readers and the local businesses who serve them. About the Publisher: Beson4 Media Group has more than a decade of experience publishing award-winning magazines including HealthSource, a local health and wellness magazine and Florida Doctor – North Edition, a local business and lifestyle magazine for area doctors. The media group also has an advertising agency division leveraging the emotional glue between brands and their target audiences.