B2B Sales Coach & Consultancy is the foremost, leading firm in value creation. B2B Sales Coach & Consultancy guides organization to create a differentiating level of customer value and outcomes, driving long-term, highly profitable customers. Anthony Iannarino, CEO of B2B Sales Coach & Consultancy, is recognized as one of the top 50 most influential sales and marketing leaders in the world. Anthony’s foresight into value creation has led him to create Level 4 Value Creation. The global evolution of commoditization is causing an epidemic of price sensitive buyers. Compounding the problem is the customer’s inability to differentiate between offerings. This is where Level 4 Value Creation is critical. In a world where customers are bandwidth constraint, it is imperative that organizations establish a role of being a thought leader, industry expert, as well as, a future predictor. Level 4 Value Creation positions sales teams to organically establish peer relationships, rather, than a vendor / client relationship. Through leveraging outcomes and managing consensus decisions, organizations are able to elevate far above their competitors and manage relationships that are untouchable to the competitive landscape.