monolab is a multidisiplinary design and production studio specialized on physical interaction design. We define interaction design as creating spaces which touch and talk to the person, spaces which draw the person inside a story, spaces in which the physical and digital lose their boundaries and interlace. We make the classical, dictating advertising mentality upside down, instead benefit from the blessings of new media and create unique interaction areas which enter into a dialogue with the user. This way, we aim to make the user come of their own accord to the advertisement. Despite the fact that the physical interaction spaces which we design for the brands are positioned in local areas, they make very powerful reflections in social media, and have very critical and strategical effects in comparison with the classical advertising. Our installations set ground for setting emotional bounds between the experiencing user and the brand.