Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI reveals the methodology of mapping each of your target audience’s behavioral, demographic, sociographic, and psychographic connection points to your brand. In other words, a how to for achieving a better level of understanding of how your customers think and react, creating the ability to craft hyper relevant messaging with pinpoint accuracy to ensure results. Based on extensive pioneering, first-hand industry experience, Neuromarketology provides a clear perspective on the new dynamic marketing landscape and step-by-step guidance on leveraging the unique opportunities of neuromarketing.