TO SAFEGUARD, PROMOTE, AND ENHANCE THE UNIQUENESS OF TODAYS HAIRDRESSER BY PROVIDING THE TOOLS THEY NEED TO ENHANCE THE BEAUTY OF WOMEN AND THEIR HAIR. In order to achieve this goal, we intend to nurture talent, expand knowledge, and strengthen the business of this Profession with excellent professional training, ever-innovative techniques, and quality, state-of-the-art products. For all the professional hairdressers who want to stand out for their customers, Demeral La bellezza Italiana intends to be a constant reference point.