Unlock The Sales Game is a radically honest sales and cold calling approach based on integrity and common sense. It challenges traditional sales thinking and helps you achieve better sales results. It's the missing link -- a new mindset and language that converts selling into a natural conversation between you and your prospect. It offers you a new way of thinking about selling, from cold calling -- the most dreaded selling experience of all -- to the end of the sales process. You don't have to abandon the selling skills you already know -- Unlock The Game gives you a new approach and new tools to help you let go of old behaviors that bring you negative results. It's incredibly effective. Best of all, it's easy to learn.