OUR MISSION: To Rewrite The Luxury Playbook, One Brand At A Time. OUR AGENCY: The O Group is a strategic creative agency in New York City that specializes in uncovering unique brand capital for businesses interested in building relationships with a luxury lifestyle audience. We have spent the past 30 years hacking traditional agency models and have found a better way to build brands with actual purpose and meaning – allowing them to stand securely and far apart from trendy clones, pop impersonators, and shallow replicas. We do this by translating brand equity into useful and unique capital, uncovering audience relevancy and developing holistic brand platforms that communicate with boldness and clarity. In short, we inspire and guide luxury brands forward, transforming Good into Great.