Therefore, our key focus as Farm2fork.org.za is to help support the food production industry extract efficiencies from the existing value chains and maximise existing resources. We achieve this by optimising and digitising processes through different stages of food production by adding the digital layer as an enabler – hence from “farm to fork”. Farm2Fork is an initiative born out of the desire to support vulnerable producers, provide buyers with a range of options and connect all the critical stakeholders in the value chain. This is being done by leveraging the Farm2Fork marketplace platform.