Our Story The Content Problem Too often, companies look at content as the last river to cross, with little understanding of the content they have, or where that content will go. Many believe that it will take care of itself in a programatic fashion. Unfortunately that just replicates the problems that may lie with the existing content, and it doesn’t take into account how content will fit within a design system, leading to a less-than-optimal experience for the audience Why Rubicon Came to Exist After working as a professional content strategist for over 20 years, both on the agency side and client side , it became apparent that the different ways of looking at digital content just weren’t working. On one hand, content activities too often had a too narrow of a scope that nothing effective could be accomplished. On the other hand, content was seen as fragmented activities, unnaturally segmented between back-end systems and how a user or customer experiences it. We believe that producing a workable content strategy, and in turn, creating successful digital content requires a holistic view of both sides of this equation. In short, I created Rubicon CX as a new kind of content agency that takes a 360 degree view of content, including not only the content experience, but also the people, processes, technology, and delivery mechanisms that are required. We represent a new way of looking a digital content without silos and throughout any lifecycle. Our Values & Mission To reach a solution to the “content problem,” we’ll cross that river with you. Our mission to is help you transform your content into engaging conversations and use it for actionable intelligence. While it’s never as easy as you think it may be, we think big and will work tirelessly with you to uncover the best approaches and designs for content that achieves not only your goals, but also your users’.