Anvato has been acquired by Google on July 7, 2016. Anvato is the only video platform that guarantees video playback and monetization from signal to every screen. Anvato provides its video software platform to media companies that pursue multi-screen live streaming, video publishing, live and video-on-demand distribution and monetization strategies. Anvato Dynamic Ad Insertion Technology enables its customers to maximize revenue by replacing TV ads with user-targeted dynamic ads on all screens. Using Anvato’s player development kits for iOS, Android, desktop and connected devices, customers not only enjoy guaranteed monetization and playback on all screens, but also reduce development and maintenance cost. Customer list includes NBC Universal, Fox Sports, Univision, Scripps Network Interactive, CBS Local. Anvato products incorporate its proprietary intellectual property including Software-based Live Streaming, Live Ad Replacement, Scalable Video Encoding, Perceptual Signature™. Anvato maintains a world-class R&D team. The company is headquartered in Mountain View, CA.