Heart of Lapland, the DMO representing the eastern part of Swedish Lapland. We are working on developing and marketing the tourism industry in Haparanda, Kalix, Pajala, Överkalix and Övertorneå. Here in the borderlands between east and west, we refine our lifestyle and everyday life into unforgettable experiences and season them with the warm reception for which the area is known. Heart of Lapland is owned by its members and is part of Swedish Lapland Visitors Board, the regional industry-governed platform for collaboration on the tourism industry in northernmost Sweden.