IPA is a 20 year old organization and completely web based for close to 15 years and has become a respected, credible and legitimate media outlet that receives millions of page views each year. IPA independent staff members are primarily international photographers and journalists of all skill levels. IPA publishes their members photographs and articles on their main site and this member content also appears on the members IPA professional portfolio on the site. IPA has become known for not only its interesting and informative site content, but for supporting the thousands of members past and current who have achieved credibility and exposure by being part of IPA and publishing their articles and photos on the site. IPA is a firm believer that one of the best methods of teaching professional skills is by actually having the members learn how to gain the access and then do the work and publish the articles and photos from those assignments on the site. “Do The Work”, has become the IPA mantra and their member support blog has informative articles that help the members do just that. IPA maintains groups on many of the leading social networking sites including Facbook, MySpace, Twitter, YouTube and others and encourage all of their social networking fans and friends to enter their photos in this contest.