𝗪𝗵𝗮𝘁 𝗱𝗼 𝗮 𝗚𝗲𝗿𝗺𝗮𝗻 𝗕𝗿𝗮𝗻𝗱𝗼𝗹𝗼𝗴𝗶𝘀𝘁 𝗮𝗻𝗱 𝗮 𝗚𝗹𝗼𝗯𝗮𝗹 𝗗𝗲𝗮𝗹𝗠𝗮𝗸𝗲𝗿 𝗵𝗮𝘃𝗲 𝗶𝗻 𝗰𝗼𝗺𝗺𝗼𝗻? Our path crossed for the first time in 1994, shortly before President Mandela’s inauguration, at the University of KZN in Durban, South Africa, when I came out as a lecturer from Germany and Yathin completed his Degree in Mechanical Engineering 𝗔𝗻𝗱 𝘁𝗵𝗲𝗻 𝗮𝗴𝗮𝗶𝗻 𝗮𝘁 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻𝗶𝗻𝗴 𝗚𝗮𝗺𝗲 of the 2010 FIFA World Cup held in Johannesburg when we both witnessed what CNN would call “the most memorable World Cup of all time” 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗲𝗱 Over our collective 30 years of building global brands and structuring close to $2bn of corporate deals across 25 countries, we have learnt that the best brands excel at activating the single most important Driver of Business Growth: 𝗣𝗿𝗲-𝘀𝘂𝗮𝗱𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 In other words, building your brand to a stage where your target audience is buying into you and your brand before they even speak to you 𝗕𝟮𝗕 𝗕𝘂𝘆𝗲𝗿𝘀 𝗵𝗮𝘃𝗲 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝗹𝘆 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 ❶ The Conference Executive Board found that 57% of Buying Decisions are made before Vendor Involvement ❷ Our own research has shown that 70% of purchase decisions in Telco’s are made before involving sales ❸ And Forrester has released data showing that 71% of all Tech Buyers complete their Vendor Selection without ever speaking to you CONCLUSION: You may win or lose a Deal without ever being involved in the sale 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀 𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗼𝗻 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 ❹ Microsoft sells 96% of their products through Channel Partners ❺ Salesforce is planning to double their revenue by onboarding 250k Channel Partners ❻ The overall majority of Channel Partners (80%+) are non-transactional, meaning their job is to influence the market 𝗛𝗼𝘄 𝗦𝘁𝗿𝗼𝗻𝗴 𝗶𝘀 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱? Find out at www.presold.today