As the world’s population grows from 7 to a projected 9.5 billion beyond 2050, the global food industry understands the challenge that the #futureoffood will depend upon producing more calories from less resource to ensure the viability of affordable and nutritionally wholesome food. We are in unprecedented times with a growing consumer awareness of where our food comes from; allied with the uncertainty of climate change, its impact on the natural environment and the sustainability of our farming and food systems and the waste they cause. Set against this backdrop is a confluence of globally interconnected macro factors and consumer trends that together have heavily influenced the largest food movement in generations, as increasingly more consumers choose to reduce or remove animal products from their diets. However self-defined, whether ‘flexitarian’ or ‘reducitarian’, adopting a wholefoods plant-based diet, eliminating allergens, dairy or committing to the ethical lifestyle choice of Veganism; the driving purpose of this movement is found somewhere along the personally reflective lines of health, wellbeing and reducing our impact on the environment. We all want better for ourselves and if our choices are also better for the planet, then the win-win is clear. Creating innovative products and food brands that meet the high demands of the next generation conscious consumer is Verdora’s mission. Our vision is to deliver them to market in a sustainable, profitable and ethical way.