Our Vision Repairing the Food System… The global population will hit 10 billion by 2050. Our current meat farming and consumption habits are completely unsustainable for that population, and will excessively harm the planet. We believe that by designing delicious and healthy plant-based meats and making them accessible to everyone, we can improve global health, the biodiversity of the planet and animal welfare, thereby making a sustained positive impact on the world we live in.