Ricoh is one of the world's leading manufacturers of office automation equipment, including multifunctional digital copiers, facsimiles, printers, scanners, digital imaging systems, cameras and related supplies. To remain at the forefront of change, Ricoh maintain a fully integrated research and development group that has enabled Ricoh to lead the way in the digitalization of office equipment, to promote seamless integration with PCs. The aim is to continuously to offer wide array of products and solutions to the office needs today, and the technology to meet the demands of tomorrow. At Ricoh, 'going green' is more than just about social responsibility. In today's economy, environmental issues have real business implications: costs of natural resources are soaring as supplies dwindle, not to mention the European Union's (EU) possible restriction of imports from nations that do not implement adequate environmental measures. This is why Ricoh has committed itself to develop a business strategy with sustainable environmental management at its core.