My passion is partnering with brands to chase what's next in beverage. Fantastic drinks paired with strong brands that are truly differentiated in their competitive set and positioned for strong growth. • Beverage 101 playbook? No • An 'Innovation Process'? Nope • Tips and Tricks? No It's customized, in-depth work on aligning a strong brand with a great beverage and making certain the concept pulls all the elements together. Beverage as a category is relentlessly challenging, and I help simplify how a brand scopes its foundation and formulation. Who have I worked with? My focus is funded start-ups and earlier stage brands that are preparing to scale, but I also partner with larger corporations as well - OLIPOP, Beam Suntory, Pompette, Brisan Group, Effen, Cruzan, Nomikai, Smirnoff, Captain Morgan, and Receptor Brands to name a few. Because some brands are operating in stealth mode as target new categories, they get to lie low until their debut. How can I help? • Strategy for beverage brand design and concept-to-product fit • Beverage formulation design, tightly scoped to core brand values • M&A vetting of competitive set – how unique is your offering? • My experience delivers time back to clients while building stronger propositions Cannabis + Beverage As an advisor with Receptor Brands in Chicago, I am focused on building amazing beverage brands in the fast-evolving regulated cannabis market, providing mainstream CPG insights, supply chain access, and formulation experience with operators on the ground in creating fantastic, branded experiences.