Founded in 1940s, Goh Joo Hin Pte Ltd is Singapore's leading FMCG (Fast Moving Consumer Goods) distributor and brand owner of New Moon. Our main mission is to fulfill its commitment as the leading marketing and distribution Company of the highest quality. New Moon, the company's flagship brand, is a multi-award winning premium food and beverage brand established in Singapore since 1959. Though most often associated with its main product, Abalone, New Moon has since expanded its product range to include more than 100 products through constant innovation and conscientious research. New Moon is committed to providing quality food products to our discerning customers and to cater to our customers’ changing tastes and lifestyles. Other premium brands under Goh Joo Hin's distribution network includes: Food & Beverage Skippy, Mili, SPAM, Hormel, Dinty Moore, GoGo, Gulong and Shanghai Mailing Healthcare Borsch Med and Pien Tze Huang IT/ Consumer Electronics GP Battery, Philips, Gigaset, Sony and LG