The mission of Grand Design is to find patterns among the chaos of web data, whether from product reviews and descriptions, sponsored advertising, or user commentary. Uncovering patterns makes making the right decisions easier. The Grand Design team members have spent decades analyzing data from hundreds of sources in dozens of contexts to uncover patterns, starting long before Big Data or even Data Mining were in fashion. Through a number of websites, the goal of Grand Design is to provide tools and offer services that apply those patterns in useful ways: from providing recommendations that are unique to each user for a variety of products, to offering customized instruction to help students navigate online classes, to organizing and presenting reader feedback comments in a way that makes searching and summarizing those ideas almost effortless.