Control N is what you get when an advertising professional meets a couple of friends who make websites. The goal is very simple, whenever a consumer meets a brand on a digital platform, we should have played a part in it. Unless one of our competitors got there first in which case we could have done a better job. Our approach to digital marketing is moulded by traditional advertising, the brand at the forefront, the message most relevant and the content always deeply connected to the core of the communication. Every aspect of a communication plan has to complement each other. Interaction and Interactivity, constructed intelligently. For example a mobile app that you feed content through to the website which then shares onto the social media tool which again leads you to the mobile, eventually making you closer to the brand. We call this Digital Presence Management because we don't believe in stand alone projects, neither do we believe in walking alone because we are all Manchester United fans, apart from one person who is an Arsenal fan, he said this is the year. Only time will tell. Glory, glory, the future of marketing.