GrowthPath at sonuonmarketing.com was born to address the need I saw, during my journey of many start-ups and small to mid-size companies, of influencing and educating the internal organization (C-suite, sales and product teams) on the role of the modern marketer. The goal of GrowthPath is to address and correct the mismatch between expectations of the CEO/CFO from their marketing organization and define and operationalize the path (integration and prioritization across the multi-disciplinary marketing function) for the CEO at various stages during the growth of an organization. GrowthPath Editorials will look at the trends and provide analysis on the ‘gotcha’s’ to watch out for and how to leverage them. GrowthPath Forums will bring together CEOs/CFOs and Marketing Leaders to discuss growth challenges and how to operationalize and align on marketing and sales effectiveness for consistent growth in a relaxed informal setting.