Core Values Promote job creation, leadership and good culture are the main foundations we stand upon. Our prime values include ensuring fairness, sustainability & transparency. Certifying quality and continuous improvement can be found in Safara’s every footstep. Along with the promotion of technology, innovation and R&D, we are always there to carry out our corporate and social responsibilities. Purpose Safara Agro Industries sole purpose is to ensure safe food at a competitive price. Envisioned future We drive to become the leading company in Bangladesh that will be mostly known for safe food products Strategies Our strategies include to make use of partnerships & outsourcing to drive scale & efficiency, as well as the use of input integration to safeguard quality and cost competitiveness. Focusing on specific geographic area, our continuous improvement is insured by accumulating customer’s insights. Extension of related products, such as branded eggs, broilers meat, other chicken items and livestock products for both short runs & longer terms, are our primary concern as well as capitalization of existing online marketing capability to bring disruption in the non-cooked food products.