We are a clean makeup company that helps all women of color naturally enhance their beauty so she can run the world. OUR VALUES BE KIND TO PEOPLE We support and celebrate women in all of their glory. We are building an inclusive community for women across the country. We're passionate about serving this community. We are creating the highest quality products with the purest ingredients. We are devoted to promoting the health of our customers and their communities. We educate our customers with love and care. BE KIND TO THE PLANET We are an eco-chic, vegan company dedicated to promoting environmental stewardship. Our products are made natural and organic ingredients. Our packaging is reusable and recyclable.