GK Artificial Intelligence for Retail AG was founded in 1998 under the name ‘prudsys’ as a spin-off from the Chemnitz University of Technology. prudsys was the first company in Germany to develop deployable AI applications for eCommerce. Since 2017, the company has been part of the GK Software Group and acts as a provider of cloud-based AI solutions for retail. Both companies worked together to develop advanced solutions that enable retailers to make fast and data-driven decisions for their business success. With out-of-the-box AI applications and powerful self-learning algorithms that deliver in-depth insights into product and customer behavior, GK Software is transforming the shopping experience with GK AIR, in-store, online, and beyond.