Blue Ocean Logic is a sales, marketing and management company that creates 'demand share' for its clients through 'continuous value innovation'. Opportunities for both significant and rapid profit and growth, (demand share), are only discovered when a company embraces innovation in a manner that creates value for itself and the customer simultaneously. Therefore, to develop 'demand share' an organization's innovation in product, service, delivery and, or social responsibility must represent significant and unique value in the market or opportunity space. Blue Ocean Logic designs, develops and manages sales and marketing strategies that compel organizations to 'innovate' demand share as they navigate the profit and growth opportunities of the open market spaces represented by the 'blue ocean'.