Welcome to Mahmood Saeed Beverage Industry LTD.Co (BCola) Mahmood Saeed Beverage Industry (MSBI) is one of the leading beverage manufacturers in the Middle East and the North African Region. With an extensive history in manufacturing and a solid background in beverage production, MSBI has risen to the top ranks of the beverage industry in its home market as well as the regional and international markets. MSBI is part of the Mahmood Saeed Company Ltd. (MSC) group. The MSC group of companies comprises a list of powerful industrial companies operating within multiple industries to serve different markets with business to business as well as business to consumer products. HISTORY: MSC was the exclusive bottler in Saudi Arabia for one of the largest beverage brands in the world for over 2 decades. This gave MSC a solid foundation and strong experience in beverage manufacturing, paving the way for the birth of MSBI in early 2006. Since then, MSBI has developed and launched a beautiful line-up of beverage products that are at the highest levels of flavor and quality to compete with the top international brands. These beverage products have become household names in their markets under their respective brands.